![]() People filling the product lead job manage the discovery, development, testing and launch of a new product. These three definitions also provide insight into when you might use a product lead. An experienced product manager who drives product strategy and managing and mentoring other product managers.A senior product professional in charge of driving the development of a new product for a large company.The product lead handles a complex product made up of several individual components or apps (each with its own product manager).The folks at ProductPlan suggest the following three definitions for lead product manager or product lead : You may see roles such as lead product manager, group product manager, or principal product manager that share the product lead role description. They stay as individual contributors so that they can coach and mentor product managers and manage products. The role is often at the same level as a product director, with the exception that product leads do not manage other product managers. ![]() Companies typically use the product lead role when developing a complicated product that requires the work of multiple product teams. What is product lead?Ī product lead is an experienced product manager who leads the development efforts for a critical new product. Here’s a look at what product leads are, what they do, and some tips on how to become one. ![]() These organizations often turn to a product lead to guide those efforts, relying on that person’s experience and knowledge of product management. ![]() Larger, more established organizations also find that introducing new products requires an experienced product person. ![]() Many organizations find that when there are multiple product managers working on the same product, it’s helpful to have a product lead that coordinates the efforts of the multiple product managers. As a product becomes more complex, it reaches a point where it requires the attention of more than one product manager. ![]()
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